I've seen many companies in my space doing big launch, they do stupid shit and attract so much attention and biz words like:
Disruptive
Changing the industry
We are the best
We are going to change the world
We are a team of 100 people
etc bullshit
They tend to have a lot of money to burn and hire
They are what I call "VC boys"
They started for the wrong reasons and they usually hire unnecessary staff to show off how big they are
Of course, they had the money to burn
They all have one goal, they want to take the market leader down
This is so stupid, the market leader is the leader for a reason
The problem is that a lot of them have a mediocre product with no meaningful differentiation and what worst they sell it for free so they can burn even more money.
Competing on price is a loser strategy who had no confidence in his product.
A one-man company with a great product can take them down all.
On the contrary, the best companies tend to be overlooked and very small.
They start with few customers and from there they get big
They usually stay away from unwanted attention especially the market leaders.
The more time they get the more momentum they had the more it's hard to catch up with them
The best way to take the market leader down is not to compete with them at all
You need to pick another game and set rules for this game otherwise you will be forced to play by market leader rules
Keep your mouth shut and move under the radar
